From The Garage To The Grind
About Elite Bait Co.
Elite Bait Co. started the same way a lot of great fishing ideas do — in a garage.
Back in 2018, all we had was a simple lead pot, a football jig mold, and a few strands of skirt material. We were making small batches of jigs for a local fisherman, focused on quality over quantity and learning the craft one bait at a time.
By 2022, what started as a side project turned into something bigger. We began taking Elite Bait Co. seriously, dialing in our processes, improving our designs, and expanding beyond local orders.
In 2024, we took the next big step forward. We moved beyond lead-only baits and started branching out into soft plastics and hand-painted hard baits, allowing us to offer a wider range of styles for different techniques and fisheries.
Today, Elite Bait Co. is built on the same values we started with — attention to detail, durability, and baits we’d trust on our own lines. Every product reflects our roots, our growth, and our commitment to anglers who demand gear that performs when it matters most.
Mission
At Elite Bait Co., our mission is to deliver high-quality, American-made fishing baits at an affordable price. We believe great gear shouldn’t be out of reach for the everyday angler. By focusing on craftsmanship, performance, and value, we aim to offer products that stand toe-to-toe with leading brands—without the premium price tag.
Vision
Our vision at Elite Bait Co. is to build a team of elite anglers and creators who share our passion for fishing—on the water and beyond. We strive to create a community driven by dedication, authenticity, and a love for the sport, united by the pursuit of excellence in everything we do.
